In the first half of 2023, China’s cosmetic retail sales increased by 8.6% year-on-year to 207.1 billion yuan, reaching a record high. However, during the same period, there was a noticeable decline in cosmetic imports. This decline can be attributed, in part, to the impact of exchange rates, resulting in significantly higher import costs and reduced import orders. Additionally, the emergence of Chinese domestic cosmetic brands has posed a significant challenge to international brands. Therefore, it is crucial for brands to strategically realign themselves to capture the hearts of Chinese consumers in the highly competitive cosmetic market.

In this webinar, ChemLinked will provide a comprehensive overview of the dynamic market of imported cosmetics in China and share insights into the latest hot trends shaping the industry. Attendees will gain a better understanding of how to effectively navigate evolving market trends to achieve better growth in the ever-changing Chinese beauty industry.

Notes:

• Please feel free to send us questions before, during or after the webinar;
• The presentation deck and recording video will be uploaded to this webpage after the webinar;
• If you can’t attend the live webinar, register anyway and we will send you the webinar materials as soon as they’re available.